About

 

CONTACT :  ellapoon@isbim.com.hk

 

Regarding my professional experience, after cert level exam, I first started doing part-time work in the marketing department of an international cosmetic companies-Estée Lauder and Clinique, for which I created products, and launched events and news conferences. Later I went to work at the Airport Expo, operating events like fashion shows and exhibitions, which taught me to think out of the box. I learnt is wasn’t so much about telling the story of a product as it was about finding a way to address a client’s needs. Through various means we design them special experiences to find all the information they needed indirectly.

For the moment, I need the security of a regular office income. I currently live in Hong Kong and work in an architectural consultancy firm as marketing executive plus designer. The techniques and concepts involved in this new environment – such as designing marketing materials (Brochures , Magazines, booklets); training courses for architects, engineers. Currently I am helping my company in the development of an organization called “BuildingSmart HK”. I find it very interesting and challenging to pinpoint the client’s needs and provide them the best experience such as inauguration, seminar or training courses.

Life is short, with limited time, I want to work hard & play hard. I therefore usually tried to enjoy art:, paintings or attending art events. As days passed, I realize my attitude towards art pieces are affected by my family members, which is full of and fun imagination. Also, I focus much on expressiveness—is my concern and it should be distinguished from the execution of the work in a particular technique and material, which is the task of a craftsman. I do believe fine art need to be “ Fine ” . I will use my whole life to learn and explore doing art , it is a journey . As a beginner , I just do what I want and be honest to myself.